This is your final, final, final chance
As The New York Times is the newspaper of record on this side of the pond, the paper certainly gets lots of advertisers – more than a smaller paper could possibly manage. But to make the selection process a bit easier, the Times sets their standards high:
The phrase “Going Out of Business” will be restricted to those instances where an advertiser will be closing his entire operation. … After the expiration of a “Going Out of Business” sale, all subsequent advertisements submitted by that advertiser will then be unacceptable. As far as The Times is concerned, that advertiser will then be considered to be out of business.
Distress sales of any kind may not be used by those who sell oriental rugs.
Thanks to Raymond Chen for bringing up the subject.